“Have you wonder why your ads keep getting ignored by your target?”
A lot of people wondering why their ads don’t get much attention from people. The problem is not on the customer, but with the placement of your ads. Every day we will always see ads right? From the website, mobile apps, even from email. That’s true our life surrounded by ads every day. But from many ads, you see every day, how much can you remember? Okay, that’s a question, no one ever count the ads they see. Let me be more simple for you, can you remember last ads do you see? Can you recall it? If you don’t, that a phenomenon we call banner blindness.
Banner blindness is a phenomenon that happens in a web or in mobile apps usability, it’s long known as web and mobile apps user behavior. We consciously or unconsciously ignore banner Ads or online advertising. This behavior happens because we have a limited attention capacity toward something. Our attention focus on our goals. We don’t wanna distract with things that not relate to our goals.
When we visits a website or use mobile apps always have something specific in our mind. For example, let’s say John is a student college who study astronomy. He always visits a website that relates to astronomy to improve his knowledge everyday. Now imagine, if there are a banner Ads that tells John to buy a car, will john click the Ads? We all already know the answer, of course, John will not click it, even he might doesn’t see it because the Ads not related to his goals. Now lets us change the Ads subject, if John sees the Ads that tell John to buy a telescope, will John click the Ads? The chance is higher for John to click it, right? But everything it’s in John decision, we all don’t know what is in John’s mind right? Maybe John not gonna click it because he is too poor to buy it, or maybe he saves his money for his study, who knows????
Banner blindness makes you don’t get enough attention from your target. Not enough attention means not enough visitor and buyer. Not enough visitor and buyer means small revenue. Small revenue means slow growth. Banner blindness is a problem for everyone, no matter if you’re a brand or a portal site, everyone must deal with it. Don’t panic!! Every problem always comes with a solution.
Here’s what we do to get rid this annoying banner blindness;
- We do Native Advertising
To simply put it, Native Advertising is a paid content, but it’s a different things from advertorial. The difference lies in the content of Native advertising may not be different with the publication or site edit’s established editorial style and tone, and must give the audience the information that they expect. Native advertising can be an article, infographics, video, you name it. Native advertising can blend with other content very well because it’s hard to spot and not known enough.
Wait, don’t rush to make a Native Advertising right now. Native Advertising can be a two-sided sword, It can produce a good result for you but it also can bring a disaster to your site or brand, so be careful. Two things that you have to keep in mind while doing a native advertising are; First, be honest. Don’t trick your audiences. Especially when you’re a portal site, When people know the content is sponsored, it can reduce the credibility to your website, even it can bring a negative image to your brand, be honest to the people and do it with more creative and elegant way. Second, do it differently, you can’t use hard selling content in native advertising, do it softer so people can enjoy and like it. It will never bring something good if the people never like it in the first place.
- Test a creative ad unit sizes and locations
It’s time to be creative, place your ads in unconventional way. Experiment on the size and the placement. There is no such a thing like fixed formula. Maybe you can place it in between your content, or the big size at the bottom of the content. Trial and error it’s the way. Keep trying until you find the best formula for your own placement banner ads. One thing to keep in your mind is, the placement and the size must be effective and attract the attention of your target and lastly don’t make it annoying, we all know how we hate annoying ads.
- Create a ‘must-see’ design
This our favorite way to get rid banner blindness. An effective design can attract your target attention for a moment, it’s better seen for a moment than not seen at all. Let us share our secret, make your design simple, focus on what you really wanna tell and make it interactive. Remember people never gonna watch your ads forever.
- Do the remarketing campaigns
It’s very simple…. Really. If you think you have to start a new one marketing campaign, you are totally wrong. The main idea of it to retargeting the user that already in your website or mobile apps. How we can do it? Simple, use a special tracking code to place cookies on your website or mobile apps visitor. The user already had interest in you, but sometimes can be forgotten because they are so busy with their life. If you do this, you will make them remember again, and push them to make a purchase of your product and use your service, never let your potential customer forgot you easily.
- Time to do a video advertisement
People nowadays, begin to love watching a video than reading a post. (maybe it doesn’t happen with a nerd or geeky one) Time to lift up the quality of your ads. Never think because everyone love video you can make it a long duration video, never do this, trust me. If you don’t believe me, you can do the research about it. The shorter the video, the more it gets engagement and share. Try to keep it under 60 seconds to make it effective. Make sure you wrap all the important message in your video. If you are too lazy for that, you can contact us, we are not lazy nor too diligent, but we can do it for you.
Banner blindness can make your business growth slow. It’s a serious issue if you care about your business growth never take it too lightly. Banner blindness is just like another problem, there is always another way to get rid of it. We already tell our way to get rid of it, now we wanna hear your thought about it. If you are a publisher share it with us how you remove banner blindness from your site, if you are a marketer share with us how you create outstanding ads that get many clicks. Share your strategy with us how you get rid banner blindness we would very love to hear your thoughts.