We are not joking when we adding a word ‘simple’ before the growth hacking. All of you know, growth hacking it’s not a simple thing, because there is no fixed formula to do it. All there is just a guide to make thing easier to do it. To do successful growth hacking you need to have the right mindset. We are going to share with you our mindset about growth hacking.
Now let’s begin,
Let’s start with simple question first, what is growth hacking? Growth hacking is about doing an activity that can transform the business to success using out of the box marketing experiments. The main keyword is marketing experiments, you have to combine all marketing strategies that can result in attracting more customers, increasing your revenue, and get ahead from your competitor. When it comes to experiments there is nothing a fixed formula that guaranteed it will work. It’s a trial error process that will take time. It’s sound little scary right? There is no guaranteed you will succeed when you do it, the risk is quite big, but the result when your success is making worth to do it.
To put it more simply, let’s say growth hacking is a process creative experiment that combines all marketing element to achieving the goals. The goals are something you set from the start. When you successfully do a growth hacking, you will be called as a growth hacker, just like us. Growth hacking maybe can be a shortcut to your business success but there is no shortcut to it. The undeniable truth about it is that can’t copy another business’s growth hacks and expect it will bring you the same results. If accelerating growth was easy, you will not here and ask for the tips, am I right?
You have to make your own a growth hack recipe that fit with your business. We gonna tell you our method to make a growth hack recipe. It’s simple and of course, it’s gonna be delicious (if you know what I mean).
Well, here’s our recipe:
First of all, you have to define the problem, yes the problem that delays your business growth. You will be grateful when you doing it in first, it gonna save you a lot of time and work. It can be easy, it will depend on how yo to do it. There are always too many variables that can be the problem, the problem can be your product, your website, your social media, your marketing strategy, or your brand identity itself. To decrease the variable you have to do a research that based on analyzing the data because growth hacking is all about the data. The way how you use all the data will determine your business success.
If you still can’t find it, it’s time to ask for help from the third people. You can ask an expert like us, or you can ask your customer directly. Sometimes the problem is right in front of your eyes, but you can’t see it. It might be as simple as the way how you replied to your customer’s comment on Instagram. Find the problem, seriously. Once when you the problem everything will become more easy for you.
- Find the Shortcut
After the problem has been found. Now it’s time to solve it (it’s easier to say than to actually do it). Like I already said from the start, growth hacking it’s all about experiments. Now time to use all your creativity to design the best marketing strategy plan that fit your business.
All I can suggest is start to focus solve the problem. Make a list of the solution of it, do a little trial to see your solution is valid. Do it until you find the best solution. One thing to keeps in mind, Always avoid to make everything perfect, embrace to run the concept solution you made and fix it along the way because your customer and competitor will not wait for you until you find the best solution.
A good plan must be followed with a good execution, or it gonna be waste. Keep monitoring all your plan, and review it.. honestly. You will know what work and what doesn’t work. Eliminate all the things that don’t work, and focus on things that work very well. Always focus on the problem, and use the data to make a solution to the problem. You must keep everything still under control, and make yourself more adaptable. So when it something unexpected happens you can easily adjust yourself to it. Never stop evolving.
Well, I know what’s going on in your mind right now. It’s useless because it’s not something practical you can do right away. All we can do just give you a simple guide to growth hacking your business. There is no fixed strategy in growth hacking.
Growth hacking is more like mindset. We give you how to start thinking like a growth hacker always does. When you start thinking like that, the easier you will make your own growth hacking strategy. There is no such instant success in this world. Cause you know shit always happen all the time right? When the plan doesn’t work it’s time to fix it. Always keep the mindset in your mind.
Growth Hacking is a process. Not something you can achieve in a single day. You will find yourselves keep doing many times. Time to be wise, everything you do is not entirely fruitless, it will make you learn how to do it better in the future. One thing for sure is the process will never lie the result. So keep doing it and tell us if you already success create your first growth hacking plan.