“Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing”
That’s the best definition I can find about social media marketing on the internet. It’s cover all main things. Creating a Content, One Context with the social media platform, Engagement, and sharing. This can be your guide step-by-step to do a social media marketing.
Let’s learn it one by one;
(Note: This can do after, you set your goals and choose your target wisely from the start. Seriously you have to do it before)
Creating a Content it’s a must to do in social media marketing, quality content that you made will determine the success of your social media marketing. It does not have something beautiful and amazing, It’s just to be effective. The goals and target you set from the start, will determine the type of content you will make because every type of content has a different purpose and only can reach a specific target. Make sure to research a little about your target so you can make a content that they will like. Never do something that you don’t know why you do it. I guaranteed it can save you a lot in the future.
One Context with Social Media Platform It still connects when you create content for social media marketing. Every social media platform, have their own uniqueness and have a different context and user. That’s why I told you to set your target and choose your target from before. Let’s me give you an example, Linkedin and Reddit have their own context and type of user. You will hurt your brand if you don’t make a content that fits with the context social of media platform. If you create a hard selling content in Reddit, you will be seen as a joke, it will be the same when you create a jokes content in LinkedIn. One thing to remember, every social media platform have a different approach. Use the best approach to reach your audience
Engagement and Sharing are the reason why we doing social media marketing is to get engagement with your target and make them share your content to the others. Yeah, we hope it will gonna drive them to make a purchase or use service that you offer, but not all social media platform can do it. Some social media platform can only good in branding your brand, the other only good at communicating with your target, the other just to connect with your target. The best thing you can do is to drive them to your website from all this social media platform. But don’t overdo it, people use social media to get entertainment, not to buy your product or service. It’s better you focus to create a content that focuses on your target interest, the more people like and share it the more they gonna buy your product and use your service.
Now you already know what to do in your social media marketing. I will dare you to try this social media platform in your social media marketing activities. It’s maybe not the best social media platform, but it has their own uniqueness and advantage. If you use it properly it will bring a good impact and faster your business grow.
So, here we go;
I know what’s going on your mind if we can create a blog post on our website why bother to create a post in medium? Trust me, it’s different. Medium is a social media platform and your website it’s not. Medium is blogging sites, that allow people freely to publish their article. Medium now, seen as the largest blogging sites on the web. Maybe not all business and brand fit to use Medium as a social media marketing platform. All article in Medium is usually an in-depth article, and offer a serious talk. Popular topics in Medium are design, startups, marketing, and social or political matters.
Let’s talk about Medium as a social media platform,
As a social media platform, you have to register your account first before you write. Like any social media platform, you can follow another account that you are interested in and followed by people. The more people followed you the more reader you get.
Medium unique approach to their user is the comment feature. This comment feature allow you to highlight and leave the notes of the article at the location you want. This will make you easily notice what the people truly like and gain feedback from it. Another feature that useful is recommend button, the more you get recommended, the more chance you will get to their home page. Even medium have a respond button so you can respond post from other people with the post too, mind blowing right?
If you a beginner who just starting to write medium have a feature that requests notes before you publish, you can invite collaborators and editors before you publish it. They will give your advice, that gonna boost your post quality. Never worry to write a bad article anymore.
Medium has their unique visitor because Medium focuses on the user, not on the traffic. Medium user always expects to learn something from another medium user. This unique visitor can make your brand or business interact with right people that you want.
Social media marketing in medium
First, make your target use medium as well, if not it’s gonna be waste. Create a content that gives a value to readers. The more value you can offer the more it will become popular, and get shared by people even it will be very good if it can make medium to the homepage. This will give you a good engagement with your target and wide exposure to other people. When people already see that you give value to them, you will gain followers. This follower means permanent reader for you, every post of you will read by them.
Write a post that not too long but not to short either, medium have time reading feature, when people see your reading post more than 30 minutes they most likely ignore your time. Everybody don’t want to invest their time just to read your post. The average time to make is around 5-7 minutes. Many good posts come with this reading time, you should do it too.
If you just too lazy to write a new article, you can copy a post from your website, then post it on medium. Since you have the right of content, it will not become a problem. But I don’t recommend to do it. When people know it (some people will notice seriously) they will ignore your post, and don’t wanna hit the share, and recommend button. So write a new article that can give value to other people if you seriously want to do social media marketing in Medium.
Quora is the question-answer platform. People ask the question, and you will answer it for them. It’s the place you can show of your skill and knowledge, and make others see you as truly expert that can solve their problem. Quora is a platform who focus on “Question”. Quora user asks anything that you don’t know, with hope others can give them a good answer. The answer is very various, from culinary to technology, from tips on exercise to tips on digital marketing. It’s the place where you always can find your target.
Let’s see what feature quora can offer as a social media platform,
Just like another social media platform, you have to create your account first, before you can ask a question and answer another question in Quora. People also can check your profile so they can know who provide them the answer. You can describe a little about your self there, like a job, experience and your skill. Even you can link your website and business there.
Quora have a voting system that can divide a good answer and a bad answer. A good answer that gets many votes usually get on the top and seen by many people. Also, you can ask a specific person to answer your question. You can follow a topic your interest, also follow and followed by other people like other social media platform do.
Social Media Marketing in Quora
First to do when you start social media marketing in Quora is to make your people like an expert, seriously do this. People see who answer the question more important than the answer itself, I know not all people like this, but some people do it. It’s a fact, make your profile and make it like an expert, so people can easily trust your answer.
Already make your profile look like an expert? It’s time to learn. People will acknowledge you if you can provide a good answer to their question. Provide a question that will still relevant for a year. So your answer can still be on top.
You can use Quora to mix your social media marketing strategy. For example, you can try to search the most ask question, and make a blog post that answers the question on your website. You can answer the people question in Quora with the link to your blog post. It’s an easy way to provide a traffic to your website.
Quora is the place to build your reputation as an expert easily. Every time you answer other question, it will be building trust with your target and getting more engagement from them. People will start to see you as a solution to their problem, and that’s what are you hoping for.
Medium and Quora just one of many social media platform that you can use in your social media marketing. There is still a social media platform that you can use. Let’s this picture talking for you.
See that’s so many rights? Every social media platform, have their own uniqueness and different type of user but don’t get confused with a large number of it. Just remember the basic formula, you can always use it to success your social media marketing on any social media platform. Share with your experience and treatment when doing social media marketing on any social media platform. Together we can make the best formula to gain success on social media marketing on any social media platform.